Adrianto dkk. 2026. FRANCHISE MARKETING STRATEGY IN ISLAMIC BUSINESS ETHICS: A STUDY ON UTTON IDN CAFE. El-Iqtishod: Jurnal Ekonomi Syariah. 10, 1 (Agu 2026), 50–63. DOI:https://doi.org/10.70136/el-iqtishod.v10i1.679.