Adrianto, Rina Novianty, dan Fitriani. 2026. “FRANCHISE MARKETING STRATEGY IN ISLAMIC BUSINESS ETHICS: A STUDY ON UTTON IDN CAFE”. El-Iqtishod: Jurnal Ekonomi Syariah 10 (1):50-63. https://doi.org/10.70136/el-iqtishod.v10i1.679.